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Surfing The Wave: How Technology Affects Strategy

The convergence of technology and globalisation is changing the world.  This blog provides a short description of how it is changing value creation.  Back in the days before the internet, strategy was about securing value creation within business processes, products and brands.  However, writing in 1990 Prahalad recognised that technological change requires a focus upon core competence to be able to adapt a business to markets evolution.  As the internet started to take hold Hammer realised that global connectivity would wipe whole layers of processes and people from organisations. To prove his point he cited how Ford sales people now entered purchase data such that they could reduce accounts payable staff by 75%!  This led to a noisy fad for so-called business process re-engineering (BPR).  By the mid 1990s Arthur provided a prescient insight into the key characteristics which were re-shaping not just strategy, but economics itself.  He argued that wherever technology disrupts marke